Current chapter

Building growth-focused product surfaces for the world's leading AI video platform for business. Partnering with product, design, and data teams to turn activation opportunities into measurable frontend changes that improve visual communication and enterprise skill development workflows.

Research tooling

Built unmoderated research tooling for teams comparing user flows, design variants, and product experiments. Focused on clear interaction patterns, reliable frontend implementation, and analysis workflows that help product teams understand participant behaviour without adding research friction.

Growth data

Built the systems behind evidence-based growth work: experimentation platforms, Laboratory Metrics, analytics pipelines, and Snowflake-backed reporting for product teams. Owned and scaled HubSpot's internal Hublytics analytics platform, using Java and Kafka architecture to process 30B events per month across 300M unique users while keeping metrics useful for day-to-day product decisions.

Team leadership

Led the signup experience team through a frontend rebuild, modernising the TypeScript UI while keeping growth experiments moving. Introduced visual regression testing, tightened delivery practices, and helped the team own outcomes across UX quality, implementation detail, and production behaviour.

Growth acquisition

Shipped signup experiments across acquisition flows, balancing UX polish with measurable activation improvements. Modernised the codebase, refactored Google Authentication, and reduced signup load time by 25% during a major migration by simplifying frontend paths and improving implementation quality.

Earlier foundation

Built the foundation across agency, enterprise, education, and product environments in Brazil and Ireland. Delivered frontend systems, web components, accessibility and SEO improvements, UX implementation, interactive interfaces, and technical leadership for teams shipping customer-facing digital products.